--- title: Real time, data driven marketing and sales image: https://www.davidmeermanscott.com/hs-fs/file-1605114465-jpg/blog-files/6a00d83451f23a69e201348873de9d970c-250wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/10/real-time-data-driven-marketing-and-sales.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Real time, data driven marketing and sales October 25th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605114465-jpg/blog-files/6a00d83451f23a69e201348873de9d970c-250wi.jpg?width=250&height=167&name=6a00d83451f23a69e201348873de9d970c-250wi.jpg) [![1 low res floor](https://www.davidmeermanscott.com/hs-fs/file-1605114465-jpg/blog-files/6a00d83451f23a69e201348873de9d970c-250wi.jpg "1 low res floor")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201348873de9d970c-pi) My first job was on a bond trading floor at a Wall Street investment bank. It's impossible to overstate the impact of innovations in computing and telecommunications on the financial markets in the 1980s. Within a decade finance was transformed from a clubby, old-boys' network to a 24-hour global trading system. **With that revolutionary shift a new currency of success emerged: the ability to gather, interpret, and react to new information in fractions of a second—real time.** Today, no financial professional would ever consider making a transaction without understanding where the markets are trading right now and what’s happening in the news at that precise moment. It has taken a quarter century. But in fields like marketing and public relations the impact of the real-time revolution in finance is finally beginning to be viable for any organization. **Here is just one aspect -- a data driven real-time website -- of what the instant environment offers:** *As a buyer visits your Web site and registers for a webinar, an alert is triggered on the salesperson's real-time dashboard, providing details about the buyer based on the page that person is visiting. The alert notes that the person downloaded a white paper a few days ago. * In fact, the alert is flagged as high priority because that combination of actions (white paper download plus webinar registration) is highly indicative of a propensity to buy. The alert automatically pulls up information on the buyer's company. Are they already a client? Have others from this company visited the site before? What do third-party information providers say about the company? News stories from Dow Jones or Bloomberg appear along with a company snapshot from an information supplier like Hoovers. Even the buyer's LinkedIn and Twitter profiles appear. And all this happens in real time. This is just what happens with a real-time website. There's similar revolutions happening with real-time product development, real-time media relations, and real-time marketing. **In the emerging real-time business environment, where public discourse is no longer dictated by the mass media, size is no longer a decisive advantage. ** Speed and agility win. But you need an infrastructure much like a Wall Street bond trader to play in this new world. [![Real_time_business](https://www.davidmeermanscott.com/hs-fs/file-1605114495-jpg/blog-files/6a00d83451f23a69e201348873e29a970c-350wi.jpg "Real_time_business")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201348873e29a970c-popup) More in my new book [Real-Time Marketing & PR](https://www.davidmeermanscott.com/real-time-marketing.html), which officially releases in North America next Monday, November 1. *Trading floor photo courtesy of [Jeffries & Company](http://www.jefferies.com/)* [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Real%20Time%20PR.png?width=1536&height=1024&name=Real%20Time%20PR.png) ### Why Real-Time PR Matters in the Age of AI Search September 17th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/why-real-time-pr-matters-in-the-age-of-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Mug%20shot.jpg?width=1832&height=1226&name=Trump%20Mug%20shot.jpg) ### Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot August 25th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/trump-rejoins-twitter-after-2-years-sharing-his-mug-shot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![Huge number of cases of Budweiser](https://www.davidmeermanscott.com/hs-fs/hubfs/Budweiser.jpeg?width=680&height=450&name=Budweiser.jpeg) ### World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol December 8th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/world-cup-sponsor-budweiser-gives-beer-to-winning-country-when-qatar-bans-alcohol) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|1 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/Harris%204.jpg) ### Joe Biden Announces Kamala Harris as VP Pick to Fans First August 12th, 2020|1 min read ](https://www.davidmeermanscott.com/blog/joe-biden-announces-kamala-harris-as-vp-pick-to-fans-first) [![1 NH and USA flags](https://www.davidmeermanscott.com/hubfs/1%20NH%20and%20USA%20flags.jpg) ### Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential May 8th, 2019|1 min read ](https://www.davidmeermanscott.com/blog/democratic-presidential-candidates-not-using-digital-platforms-to-the-full-potential) [![Carbon black image 2.jpg](https://www.davidmeermanscott.com/hubfs/Carbon%20black%20image%202.jpg) ### Carbon Black Seizes The Moment When Expertise Is In High Demand June 29th, 2017|1 min read ](https://www.davidmeermanscott.com/blog/carbon-black-seizes-the-moment-when-expertise-is-in-high-demand) [![IOT-Press release.jpg](https://www.davidmeermanscott.com/hubfs/IOT-Press%20release.jpg) ### World’s First Real-Time Data Enabled Toilet Paper Holder! 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