--- title: Freaky creepy Twitter knows really does know who is similar to me image: https://www.davidmeermanscott.com/hs-fs/file-1605115440-jpg/blog-files/6a00d83451f23a69e20133f53d8dfd970b-120wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/10/freaky-creepy-twitter-knows-really-does-know-who-is-similar-to-me.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Freaky creepy Twitter knows really does know who is similar to me October 21st, 2010 2 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605115440-jpg/blog-files/6a00d83451f23a69e20133f53d8dfd970b-120wi.jpg?width=120&height=251&name=6a00d83451f23a69e20133f53d8dfd970b-120wi.jpg) [![Creepy](https://www.davidmeermanscott.com/hs-fs/file-1605115440-jpg/blog-files/6a00d83451f23a69e20133f53d8dfd970b-120wi.jpg "Creepy")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f53d8dfd970b-pi) I've been using the [new Twitter](http://www.youtube.com/watch?v=rIpD7hfffQo) client for a few weeks. While I normally use Tweetdeck for every day Twitter activity on my notebook computer, I do go to the Twitter client to see people’s profiles. Today on [my Twitter profile](http://twitter.com/#!/dmscott) I noticed a "Similar to You" feature on the right. **It creeped me out.** What got my attention is that the people that Twitter picked as similar to me really are all amazingly similar to me. [![Similar_1](https://www.davidmeermanscott.com/hs-fs/file-1605115500-jpg/blog-files/6a00d83451f23a69e20134885d62ab970c-250wi.jpg "Similar_1")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20134885d62ab970c-pi) How did Twitter select some of my closest business associates and friends as similar to me? **It's kinda freaky.** I pushed "refresh" and it happened again! I've recently shared lunch with each of these people. **Whatever algorithm is at use is so good as to be human-like in its selection.** [![Similar_2_2](https://www.davidmeermanscott.com/hs-fs/file-1605115525-jpg/blog-files/6a00d83451f23a69e20133f53d91a4970b-250wi.jpg "Similar_2_2")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f53d91a4970b-pi) BTW -- I'm not quite sure why each of the people Twitter selected have a "follow" button next to their names, because I already follow all of these fine folks. *(If you are not already doing so, you should be following all of these people.) * **Here are the similarities:** [Chris Brogan](http://twitter.com/#!/chrisbrogan) is a fellow Bostonian, Wiley author, and frequent speaker on the conference circuit that I travel. I hung out with Chris at the Inbound Marketing Summit two weeks ago (which included lunch) where we both spoke and we are both on a panel next week at the [SAS sponsored PBLS conference](http://go.sas.com/d6dvw3) in Las Vegas. [Todd Defren](http://twitter.com/#!/TDefren) and I have talked about the transitions going on in the PR world many times. Two days ago I was in San Francisco speaking at Eloqua Experience and had an opportunity to huddle with Todd for a half hour. Our last lunch was at a sidewalk cafe in San Francisco in August. [John Jantsch](http://twitter.com/#!/ducttape) has great shoes. Every time I see him, he seems to have a different color Converse Chuck Taylor’s on. Two weeks ago when we chatted over lunch at IMS they were black. Last week we recorded a podcast which will be released soon. [Ann Handley](http://twitter.com/#!/marketingprofs) has a new book [Content Rules](http://www.amazon.com/exec/obidos/ASIN/0470648287/freshspotpubl-20) (written with C.C. Chapman) coming out in a few weeks. I wrote the foreword to the book. Ann, Chris Brogan and I were on a panel together a few weeks at the HubSpot User Conference and I enjoyed Indian food with Ann in September. [Brian Solis](http://twitter.com/#!/briansolis) is a tireless proponent of putting the public back into public relations. Like me, he is also an author and speaker. We both delivered keynotes at the Vocus User Conference this summer and while we didn’t sit together, I saw him at lunch. [Mike Volpe](http://twitter.com/#!/mvolpe), the VP Marketing at HubSpot has shared my obsession with new marketing since we first met for lunch in 2007. We last met for lunch just a few weeks ago. [Josh Bernoff](http://twitter.com/#!/jbernoff), another multi-book author chronicling new ways to influence people also lives in the Boston area. We had a great lunch at his favorite Chinese restaurant and talked books. [Lee Odden](http://twitter.com/#!/leeodden) was also at the Vocus User Conference and after scarfing some amazing sushi, we went into the hotel’s garden to film a YouTube video. I'm flabbergasted by this "similar" feature. **Anyone else get creeped out by it? ** *Image: Shutterstock / TyBy* [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Twitter ](https://www.davidmeermanscott.com/blog/topic/twitter) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|2 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|2 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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