I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My first job was on a bond trading desk in the mid-1980s. I was mesmerized by the real-time "scrolling" news feeds from Dow Jones and Reuters (most recent story auto-magically appears at the top of the list of headlines).
To: All employees From: The HR, PR, and Legal departments Subject: New-fangled communications
Today, my new manifesto - Make your web site a real-time machine - is published by my friends at ChangeThis.
Instant gratification is a powerful product attribute in the always-on, real-time culture we live in today.
For companies seeking media coverage, the conventional method relies on the PR team to spend a week drafting a press release that is then vetted by management and legal counsel. Weeks later, once the release finally gets distributed, PR staffers work the phones to plead with...
UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you...
The great headline of this blog post is how you would translate the title of my wife's new book. Stress Free Twitter comes out this week in the Japanese language.
When I talk about real-time, data-driven marketing and sales, people sometimes get uncomfortable. All this stuff sounds too much like "Big Brother is watching." People feel there is somehow a creepy, stalking quality to these ideas.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
