I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week I delivered a talk at the Text 100 Digital Rising event in Port Dickson, Malaysia. I connected with Ben Edwards, VP Digital Strategy and Development at IBM who was also speaking at the event. I’ve known Ben since his days at the Economist – we were both based in To...
I just learned that my new book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now hit the bestseller lists.
As part of the launch of my new book, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now I am conducting some public talks.
My first job was on a bond trading desk in the mid-1980s. I was mesmerized by the real-time "scrolling" news feeds from Dow Jones and Reuters (most recent story auto-magically appears at the top of the list of headlines).
To: All employees From: The HR, PR, and Legal departments Subject: New-fangled communications
Today, my new manifesto - Make your web site a real-time machine - is published by my friends at ChangeThis.
Instant gratification is a powerful product attribute in the always-on, real-time culture we live in today.
For companies seeking media coverage, the conventional method relies on the PR team to spend a week drafting a press release that is then vetted by management and legal counsel. Weeks later, once the release finally gets distributed, PR staffers work the phones to plead with...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
