I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.
Time Magazine just announced Mark Zuckerberg as Person of the Year for 2010.
I get dozens of unsolicited press releases and pitches from PR people via email each week. They want me to write about them in this blog, or the Huffington Post, or EContent Magazine, or a one of my books.
The second most common question I get at my talks is: "How do you find the time to do all this social media stuff?" People want to know how to find time to blog, tweet, produce videos, and create valuable online content.
I ran across a terrific little 96-page book called Joys of JELL-O published by General Foods Corporation.
UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more. +++++++++++++++++++++++
The trouble with Zappos: The company is over-exposed as an example of social media excellence. This causes skeptics to believe that success is difficult because only one company has achieved it.
Today, the new book by Ann Handley and C.C. Chapman Releases: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
