I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In our real-time world, one person – such as Danielle Crismani – with passion and a computer or mobile device can make a huge difference in the world. I've been following the terrible flooding situation in Queensland, Australia. I've been to this beautiful part of the world ...
The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again.
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
My good friends over at HubSpot just published an ebook that I helped to write called 11 Real-life Examples of Marketing Success: From Contests and Video to Keyword Research & Blogging. Download Examples of Marketing Success now. (No registration required).
I delivered a talk at the Mosaic AgCollege yesterday at the Loews Royal Pacific Resort at Universal Orlando. Due to a blizzard in Boston, I was unable to get home today so I found myself with a rare "snow day" with no meetings planned.
UPDATE January 21, 2011. INgage Networks has completed the revision of the ebook which is now available on their site using the links below.
A few weeks ago, I wrote a blog post called Nobody cares about your products.
Last night the big man from the Boston Celtics, Shaquille O'Neal, was on David Letterman's talk show.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
