I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday was a snow day in much of the USA.
Last week I delivered a keynote about Real-Time Marketing & PR at the MarketingSherpa Email Summit in Las Vegas. (Watch this space -- I will be releasing a free video of my presentation in a few weeks.)
I love this video called The Chase created by Intel to build excitement around the 2nd Generation Intel® Core™ i5 processor. The reason this works for me, and why it has nearly 2 million views, is that it shows (rather than tells) what the product can do for the buyer person...
Becoming a change agent at your company or with your clients is tough. There is always risk when you challenge the entrenched status quo.
UPDATE -- January 23, 2011 -- The entire limited run of 7,200 copies of this boxed set sold out at $450 each in just four days. (That's three million dollars folks!) I'm glad I ordered mine!
In our real-time world, one person – such as Danielle Crismani – with passion and a computer or mobile device can make a huge difference in the world. I've been following the terrible flooding situation in Queensland, Australia. I've been to this beautiful part of the world ...
The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again.
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
