I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people obsess over getting legal release forms signed prior to posting a video interview online.
What happens when an employee goes rogue on a social networking site? It happened at H&R Block, a company actively communicating on social networks since 2007. The tax-preparation specialist has a Social-Media Policy in place and launched a social-media outreach team in ...
In August 2009 a group of over 80 Radiohead fans descended on the Výstavištĕ Holešovice Exhibition Hall in Prague on a mission to capture the band playing live using as many different video camera angles as possible. Most used inexpensive Flip Video cameras and the 50 or so ...
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company." The PR ...
When I tweeted this today, I got a bunch of reactions, so I decided to expand on the idea in this post:
Next week is a terrific set of events, activities, conferences, and tweetups in and around Boston discussing the future of marketing. Many events are free.
I'm obsessed by mobile applications that combine valuable information with real-time GPS capability. Geo-location applications will see explosive growth in coming years and therefore are important for marketers to understand.
UPDATE: Here is a PDF version of the prologue and chapter 1. Download Real_Time_Marketing_and_PR_ preview ++++++++++++++++++++
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
