Today, my new manifesto - Make your web site a real-time machine - is published by my friends at ChangeThis.
Download it here (no registration required).
So ubiquitous have Web sites become that it’s hard to believe they’ve been with us for less than 20 years.
It was the 1994 introduction of the browser-enabled World Wide Web that gave birth to the Web site. Since then they have gone through four stages of evolution (read about them in the Manifesto).
Respond Now, While Buyers Are Hot
Now, we’re entering a fifth era of the evolution: transformation of the Web site into a real-time marketing (and sales) machine. This is the natural evolutionary outcome of a process that started with a new way to slip brochures under people’s doors.
The Internet fundamentally changes the timescales on which we do business, compressing time and imparting a competitive advantage to the quick.
