I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Rob Barraco plays keyboards and vocals for Dark Star Orchestra. From 1999, Rob has been part of Phil Lesh and Friends and in 2002 he joined with the original members of the Grateful Dead for the Alpine Valley reunion shows and then toured with them in 2002 and 2003.
The Grateful Dead frequently threw their support behind causes and ideas they believed in, especially anything related to improving life in their home base of San Francisco. This is an idea we discuss in chapter 18 of our book Marketing Lessons from the Grateful Dead: What E...
Our book tour for Marketing Lessons from the Grateful Dead begins Monday July 26.
Joe Chernov emailed me: "My question to you is this: how are you SO prolific? Where do all of your ideas come from?"
Our secret is out.
Brian Halligan and I just announced our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
In May, I wrote about the Boeing site revamp in a post called The Plane Truth: Brand journalism and the new Boeing site.
My friend Mark Amtower announced back in 2009 that he was considering leaving Facebook. He didn't.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
