--- title: Free chapter of my newest (and most important) book image: https://www.davidmeermanscott.com/hs-fs/file-1605085000-jpg/blog-files/6a00d83451f23a69e20133f473b8a9970b-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/09/free-chapter-of-my-newest-and-most-important-book.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Free chapter of my newest (and most important) book September 22nd, 2010 2 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605085000-jpg/blog-files/6a00d83451f23a69e20133f473b8a9970b-200wi.jpg?width=200&height=258&name=6a00d83451f23a69e20133f473b8a9970b-200wi.jpg) UPDATE: Here is a PDF version of the prologue and chapter 1. [Download Real_Time_Marketing_and_PR_ preview](http://freshspot.typepad.com/files/real_time_marketing_and_pr_-preview.pdf) ++++++++++++++++++++ [![Rtmpr](https://www.davidmeermanscott.com/hs-fs/file-1605085000-jpg/blog-files/6a00d83451f23a69e20133f473b8a9970b-200wi.jpg "Rtmpr")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20133f473b8a9970b-pi) I've been working my entire career – 25 years – on the ideas in my newest book *Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. * The spark of my idea of how marketing and public relations are now real-time activities came when I worked on Wall Street on a bond trading desk in the mid-1980s. The always-on electronic trading activity meant that if you waited even just a moment, you were unable to profit from news in the market. *The same is true of all organizations today. The always-on Web world has transformed marketing and PR. * **Dare I say it**: *Real-Time Marketing & PR* is the most important book of the seven I have written. I’m convinced that the ideas in *Real-Time Marketing & PR* are as vital for people to understand today as the ideas in *The New Rules of Marketing & PR* were when that book's first edition was released in 2007. While *Real-Time Marketing & PR *will be released November 1, 2010. You can get a free chapter today for your reading device or via PDF. I hope that after you read the chapter you will pre-order the book. If you don't have a reader but you have an iPad or an iPhone, you can download the free Kindle app and read the chapter right away. PDF version of the prologue and chapter 1. [Download Real_Time_Marketing_and_PR_ preview](http://freshspot.typepad.com/files/real_time_marketing_and_pr_-preview.pdf) **Free Chapter for e-readers** [Amazon Kindle](http://www.amazon.com/Real-Time-Marketing-Free-Chapter-ebook/dp/B0042XA3SA/ref=sr_1_2?s=books&ie=UTF8&qid=1285082002&sr=1-2) [Amazon UK](http://www.amazon.co.uk/Real-Time-Marketing-PR-Free-Chapter/dp/B0042XA3SA/ref=sr_1_1?ie=UTF8&s=digital-text&qid=1285342271&sr=8-1) [Sony Reader](http://ebookstore.sony.com/ebook/david-meerman-scott/real-time-marketing-and-pr-free-content/_/R-400000000000000278599) [Barnes & Noble Nook](http://search.barnesandnoble.com/Real-Time-Marketing-and-PR/David-Meerman-Scott/e/9781118006658/?itm=1&USRI=real+time+marketing+and+pr) [iBookstore](http://itunes.apple.com/us/book/real-time-marketing-pr-sample/id393637745?mt=11) Borders Kobo *coming soon* [Pre-order the book now.](https://www.davidmeermanscott.com/products_books.htm) It will ship on November 1. [Learn more about the book here.](https://www.davidmeermanscott.com/books_real-time.htm) I'm thrilled that the book is getting some great advance notice. *"With his acute ear for the cash register and his journalist's sense of urgency, no one understands the value of time better than David Meerman Scott. He teaches marketers and C-level execs how to use time and urgency to gain huge competitive advantage. Read Real-Time Marketing & PR. Make money while your competitors sleep."* ** - Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide** *"If you are not hooked (hook, line and sinker) within 10 minutes of starting David Meerman Scott’s wonderful new book; well, I fear for you. Beautifully written, cases that reach out from the page and grab you and shake you—and practical advice that anyone, anywhere can use in a flash to make hay. I simply loved this book, and doubled my knowledge along the way."* ** - Tom Peters, author of *The Little Big Things*** I'm convinced that you'll find the idea of real-time essential to your business and I hope you’ll want to [learn more](https://www.davidmeermanscott.com/books_real-time.htm) and will consider [pre-ordering](https://www.davidmeermanscott.com/products_books.htm) the book. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Real-Time Marketing & PR ](https://www.davidmeermanscott.com/blog/topic/real-time-marketing-pr) [ Books ](https://www.davidmeermanscott.com/blog/topic/books) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Real%20Time%20PR.png?width=1536&height=1024&name=Real%20Time%20PR.png) ### Why Real-Time PR Matters in the Age of AI Search September 17th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/why-real-time-pr-matters-in-the-age-of-ai-search) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Mug%20shot.jpg?width=1832&height=1226&name=Trump%20Mug%20shot.jpg) ### Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot August 25th, 2023|2 min read ](https://www.davidmeermanscott.com/blog/trump-rejoins-twitter-after-2-years-sharing-his-mug-shot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Apple-WWCD23-Vision-Pro-with-battery-230605.jpg?width=1960&height=1102&name=Apple-WWCD23-Vision-Pro-with-battery-230605.jpg) ### Apple Vision Pro Spatial Computer Launch Is PR Done Right June 6th, 2023|2 min read ](https://www.davidmeermanscott.com/blog/apple-vision-pro-spatial-computer-launch-is-pr-done-right) [![Huge number of cases of Budweiser](https://www.davidmeermanscott.com/hs-fs/hubfs/Budweiser.jpeg?width=680&height=450&name=Budweiser.jpeg) ### World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol December 8th, 2022|2 min read ](https://www.davidmeermanscott.com/blog/world-cup-sponsor-budweiser-gives-beer-to-winning-country-when-qatar-bans-alcohol) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|2 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hubfs/Merch%20table.jpg) ### Real and Perceived Scarcity as a Marketing Strategy October 26th, 2021|2 min read ](https://www.davidmeermanscott.com/blog/real-and-perceived-scarcity-as-a-marketing-strategy) [![](https://www.davidmeermanscott.com/hubfs/Harris%204.jpg) ### Joe Biden Announces Kamala Harris as VP Pick to Fans First August 12th, 2020|2 min read ](https://www.davidmeermanscott.com/blog/joe-biden-announces-kamala-harris-as-vp-pick-to-fans-first) [![1 NH and USA flags](https://www.davidmeermanscott.com/hubfs/1%20NH%20and%20USA%20flags.jpg) ### Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential May 8th, 2019|2 min read ](https://www.davidmeermanscott.com/blog/democratic-presidential-candidates-not-using-digital-platforms-to-the-full-potential) [![Carbon black image 2.jpg](https://www.davidmeermanscott.com/hubfs/Carbon%20black%20image%202.jpg) ### Carbon Black Seizes The Moment When Expertise Is In High Demand June 29th, 2017|2 min read ](https://www.davidmeermanscott.com/blog/carbon-black-seizes-the-moment-when-expertise-is-in-high-demand) [![IOT-Press release.jpg](https://www.davidmeermanscott.com/hubfs/IOT-Press%20release.jpg) ### World’s First Real-Time Data Enabled Toilet Paper Holder! 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