--- title: Evolution of video contest marketing at Cisco image: https://www.davidmeermanscott.com/hs-fs/file-1605086845-jpg/blog-files/6a00d83451f23a69e201348752f492970c-150wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/09/evolution-of-video-contest-marketing-at-cisco.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Evolution of video contest marketing at Cisco September 14th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605086845-jpg/blog-files/6a00d83451f23a69e201348752f492970c-150wi.jpg?width=150&height=117&name=6a00d83451f23a69e201348752f492970c-150wi.jpg) [![Contest](https://www.davidmeermanscott.com/hs-fs/file-1605086845-jpg/blog-files/6a00d83451f23a69e201348752f492970c-150wi.jpg "Contest")](http://freshspot.typepad.com/.a/6a00d83451f23a69e201348752f492970c-pi) Many organizations, both B2B and consumer, consider running video contests to promote products, services, and ideas. But until now, it has been difficult to get accurate metrics. That's why I am excited that the marketers at Cisco have collaborated to share with us the results of three elaborate video contests they’ve run over the past two years to get the word out. Anyone considering a video contest needs to study this showcase of best practices and the overall impact of social media video contests. An overview PDF called *Evolution of contest marketing at Cisco: A Case Study From Cisco Marketing Organization’s Perspective* can be downloaded free, with no registration required. [Download Contest_Marketing](http://freshspot.typepad.com/files/contest_marketing.pdf) The case study compares three video contests led by three different organizations within Cisco over the past two years. [Digital Cribs: Heaven or Hell](http://www.cisco.com/web/consumer/digitalcribs/index.html?fbid=eubV3AfXTn6) [What If Your TV Could…?](http://www.ciscocontest.com/contest/) [Why I Want Cisco Telepresence](http://www.cisco.com/en/US/solutions/ns669/why_cisco_tp.html) The best performer was the What if Your TV Could…? contest. It generated 178 video entries, 5.9 million views, 22,000 ratings, and more than 1,000 comments. Check out the case study PDF for much more including 9 Lessons Learned. [Download Contest_Marketing](http://freshspot.typepad.com/files/contest_marketing.pdf) **Thanks Cisco for sharing this valuable information! ** *Disclosure: I have worked with Cisco in the past. * [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Don't forget to share this post: ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2010-09-14T10:21:26.000Z", "headline" : "Evolution of video contest marketing at Cisco", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1605086845-jpg/blog-files/6a00d83451f23a69e201348752f492970c-150wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2010/09/evolution-of-video-contest-marketing-at-cisco.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T22:55:54", "datePublished" : "2010-09-14T06:21:26-0400", "description" : "", "headline" : "Evolution of video contest marketing at Cisco", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1605086845-jpg/blog-files/6a00d83451f23a69e201348752f492970c-150wi.jpg" ], "inLanguage" : "en-us", "learningResourceType" : "article", "name" : "Evolution of video contest marketing at Cisco", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2010/09/evolution-of-video-contest-marketing-at-cisco.html" } ```