--- title: Making of the audiobook Marketing Lessons of the Grateful Dead --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/09/making-of-the-audiobook-marketing-lessons-of-the-grateful-dead.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Making of the audiobook Marketing Lessons of the Grateful Dead September 15th, 2010 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) Today the audiobook version of *Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History* was released on Audible. On the [#GDbook Audible page](http://www.audible.com/pd?asin=B0042YE24K), you can listen to several chapters free. Find the link just under the book cover image. My co-author Brian Halligan and I went into the studio to read the book ourselves. We sort of felt like rock stars. To give you a taste if what the experience was like, we made this short video documentary. [Direct link to video on Vimeo.](http://vimeo.com/13590387) Thanks to [Kenny](http://twitter.com/Kennypmusic) at [Elephant Music Group](http://elephantmusicgroup.com/) in Boston for his hard work on this project. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Marketing Lessons from the Grateful Dead ](https://www.davidmeermanscott.com/blog/topic/marketing-lessons-from-the-grateful-dead) [ Books ](https://www.davidmeermanscott.com/blog/topic/books) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Bobby%20Weir.jpg?width=1500&height=765&name=Bobby%20Weir.jpg) ### Bobby Weir and the Music that Will Never Stop January 11th, 2026|0 min read ](https://www.davidmeermanscott.com/blog/bobby-weir-and-the-music-that-will-never-stop) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jerry%20MLGD.jpg?width=1477&height=1041&name=Jerry%20MLGD.jpg) ### Why You Should Avoid Hiring Well-Rounded Employees December 8th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/why-you-should-avoid-hiring-well-rounded-employees) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Thumb_V2.png?width=1366&height=768&name=Thumb_V2.png) ### AI Book Trailer for Marketing Lessons from the Grateful Dead November 25th, 2025|0 min read ](https://www.davidmeermanscott.com/blog/ai-book-trailer-for-marketing-lessons-from-the-grateful-dead) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/MLGD%20pb%20announcement.jpg?width=1900&height=1065&name=MLGD%20pb%20announcement.jpg) ### New Edition of Marketing Lessons from the Grateful Dead! 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