Making of the audiobook Marketing Lessons of the Grateful Dead

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Marketing Lessons from the Grateful Dead  |  Books

Today the audiobook version of Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History was released on Audible.

On the #GDbook Audible page, you can listen to several chapters free. Find the link just under the book cover image.

My co-author Brian Halligan and I went into the studio to read the book ourselves. We sort of felt like rock stars. To give you a taste if what the experience was like, we made this short video documentary. Direct link to video on Vimeo.

Thanks to Kenny at Elephant Music Group in Boston for his hard work on this project.