I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
"The highest rated presenter at our Fortune Small Business Summit – in front of hundreds of our nation’s top mid-market CEOs and executives - David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web ...
David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
Contact David via email.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Last February, Bob Evans, who at the time was senior vice president and director of InformationWeek Global CIO, where he was responsible for content strategy and execution and audience engagement wrote: An Open Letter To SAP Chairman Hasso Plattner. The letter included ten v...
Here's one more installment in what has become (so far) a four part series about the silliness of implementing social media at companies.
I had fun writing my most recent two posts: Advertising agency campaign mentality and PR agency pitch mentality. Based on the large numbers of tweets and comments, the sweeping generalizations were interesting to many.
Late last week I wrote a post called Advertising agency campaign mentality. It got some attention with, as of this writing, a few hundred tweets, a bunch of Facebook likes, and 24 comments.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
