I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My daughter and many of her friends went through the process of applying to university this year.
I just launched a site at dmscott.tv to showcase my crowdsourced video.
This morning I popped over to my local Nordstrom to check out what's new for Spring. David Angiulo helped me choose some styling shirts that I can wear with my Peter Millar blue suit.
In the 1990s and early 2000s when I was VP marketing at several technology companies, I relied on research supplied by industry analyst firms including Gartner, Outsell, and Forrester. We paid a lot of money for the research, usually in the form of a subscription allowing ac...
Have you noticed how mainstream media dismisses Charlie Sheen as a sad example of a Hollywood star on the slide?
These days, the Web gives everyone — B2B companies, consumer brands, consultants, nonprofits, schools, etc. — a tremendous opportunity to reach people and engage them in new and different ways. Now we can earn attention by creating and publishing online for free something in...
UPDATE March 22, 2011 With the SXSW festivals winding down, $100,000 has been raised by this effort. Congratulations to all involved.
"When was the last time you did something for the first time?"
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
