I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Imagine what it was like to be a marketer a few decades ago? - Marketing meant advertising and those with the biggest budgets won.
I have been both a journalist and a public relations practitioner so I have an advantage when thinking about the ways that you can use real-time content to get mentioned in the media.
I blogged about @NordstromDave a few weeks ago. It is terrific what he is doing on Twitter and also the fact that his employer, Nordstrom encourages him.
I've said many times that the best way to reach reporters is when they are looking for what you have. It's real-time communication with reporters when they are working on a story that gets you (or your clients) into the news.
I've been blogging since 2004 with essentially the same blog design.
David Meerman Scott is a keynote speaker available for presentations at corporate events and conferences. He presents on leadership and marketing strategy to audiences all over the world and his ideas help companies to generate attention and build business.
David works with conference organizers to deliver keynote speeches and to run half-day and full-day seminars.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
