I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their sites not on their peers' boring old brochure...
With an MBA from Wharton, a bunch of high profile marketing gigs on his resume, and a bit of gray hair to show he’s got experience, Brian Kardon is what people think of as a typical Chief Marketing Officer. He’s been there and done that. But he realized one day that everythi...
UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.
One of the most useful aspects of Facebook is the ability for people to Like and Tag the things you do on the site. When you create something interesting, your friends can spread it for you. As a marketer, there's nothing better than people eagerly sharing your stuff and exp...
It is rare that I have a customer service experience where I go "Wow!"
I'm going with Quark Expeditions on their Dec 10 - Dec 20, 2013 Antarctica expedition aboard the luxury Ocean Diamond and I am hopeful that a few adventurous travelers will want to join me!
When I was a kid in the 1960s and 1970s I distinctly remember as I watched (too much) television that I enjoyed the commercials. Early on I recall a lot of breakfast cereals: Trix, Cap’n Crunch, Franken Berry, and Count Chocula (fortified with 8 essential vitamins and iron) ...
Several months ago I connected with Trent Silver, a young Internet entrepreneur, who wanted to test some of the ideas I talk about in my free World Wide Rave book and in my Newsjacking book.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
