I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I was a B2B marketing executive in the 1990s, we ran marketing "campaigns".
Most music industry executives live in the past.
As a new Pope is chosen in the Vatican over the next weeks, one Cardinal who has been embroiled in the sex scandal that has rocked the Catholic Church has taken to social media to try to clear his name.
I'm always interested in fun newsjacking examples and here's one sent to us by Mazz PR.
As content takes its rightful place at the forefront of marketing, I'm seeing many marketers fail at basic storytelling.
You could hardly ask for a more dramatic example of how near zero-cost videos can expand reach and drive business. And it all started because Mary McNeight identified a problem that no one online was helping people solve.
As organizations need special skills and expertise from time to time, many hire a consultant on a contract basis, realizing it is more cost effective than hiring full-time staff.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
