I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The secret is that there is no secret.
Last week, I delivered a full day New Rules of Marketing Masterclass for a group of 200 veterinarians brought together by Veterinary Study Groups.
A few weeks ago I spoke at the San Francisco MusicTech Summit, an event that brings together smart people at the intersection of music and technology.
My first job was on a bond trading desk in the mid-1980s. I was mesmerized by the real-time "scrolling" news feeds from Dow Jones and Reuters (most recent story auto-magically appears at the top of the list of headlines).
The great headline of this blog post is how you would translate the title of my wife's new book. Stress Free Twitter comes out this week in the Japanese language.
I've been using the new Twitter client for a few weeks. While I normally use Tweetdeck for every day Twitter activity on my notebook computer, I do go to the Twitter client to see people’s profiles. Today on my Twitter profile I noticed a "Similar to You" feature on the righ...
What happens when an employee goes rogue on a social networking site? It happened at H&R Block, a company actively communicating on social networks since 2007. The tax-preparation specialist has a Social-Media Policy in place and launched a social-media outreach team in ...
I'm in Tokyo doing a few speaking gigs, getting caught up with old friends (I lived in Tokyo from 1987 to 1993) and meeting interesting people.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
