I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE: On December 1, 2009, Fritz Henderson was ousted as CEO by the GM board. Read my open letter to Ed Whitacre, new interim CEO of GM.
Many people who have never used Twitter dismiss it by saying something like "Why would anyone care about what I'm eating for breakfast?" People tell me that Twitter is silly, that it's a fad, and not a business tool.
For several months, I was sending all of my tweets to update my Facebook status using the Twitter application on Facebook. Yes it saved time, but I found this approach was annoying to many people. (Thank you to those who clued me in to my obnoxious behavior).
I'm amazed when someone writes a terrific blog or has a great Twitter feed (or a presence on some other social networking site) but fails to say who they are. Don't they want to stand out from the crowd?
I wish I had a buck for every time somebody who works in the financial markets said something like this to me: "We can't get into social media, blogs, Twitter, and the like because of the regulations in our industry."
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
