I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
There are tons of Twitter applications available from third party developers. Because Twitter exposes its data via an Application Programming Interface (API), anybody can create an application to enhance some aspect of Twitter.
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
Last night at the Radio & TV Correspondents' Dinner in Washington DC, John Hodgman was the keynote speaker. Imagine following President Obama at the podium?
It seems like every week, I'm explaining Twitter to people. You probably are too.
Simon Owens points us to a fascinating example of what can "go bad" on Twitter. The instant, always-on aspects of Twitter can make a well-organized "campaign" take off in an unintended direction.
I'm fascinated by online popularity. Why does one YouTube video have 100,000 views and another seemingly similar video only 100 views? I believe that popularity is something that you can help to influence and I wrote about it in World Wide Rave.
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in th...
Brand Journalism | Case Studies | Facebook | Marketing | Social Media | Twitter | YouTube
Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
