I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Imagine that you are a senior executive at a large enterprise, one with over 2,000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, and other so-called "Web 2.0 marketing" c...
Alert readers of this blog will recall that last month I reviewed Meatball Sundae, Seth Godin's terrific new book.
I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television ...
This morning I had an opportunity to participate in a terrific event called The Brave New Media World sponsored by the Massachusetts Hospital Association. What I love about social media and marketing is that every time I have a chance to interact with people from a particula...
Mark R. Hinkle (Author, Blogger, Technologist) enjoyed my riff do not read this blog post. So he tried the tactic on his blog on subject he knew would elicit a strong reaction.
Mark your calendars for Thursday November 8, 2007 because A Brand You World 2007 Global Summit is happening. It's totally free and you participate by phone.
Bill Gammell recently released a terrific free ebook Seinfeld on Marketing: 7 Marketing lessons from the cast of "the show about nothing"
I've participated in several guest blogger gigs at the International Association of Online Communicators (IAOC) and have enjoyed the great participation. You can see an example at Direct to Consumer News Releases: Do they suck?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
