I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very unscientific questioning, my guess is that about 25% of companies block em...
Nearly every time I give a speech someone says: "But my buyers aren't online. My buyers don't use Google to find answers to problems or to research products."
The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and mot...
Recently I've noticed that many people have been using a bunch of definitions, including "New Rules of Marketing", "Web 2.0 marketing", "social media marketing", and "social network marketing" interchangeably. (Feel free to substitute "PR" for "marketing" if that’s appropria...
Imagine that you are a senior executive at a large enterprise, one with over 2,000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, and other so-called "Web 2.0 marketing" c...
Alert readers of this blog will recall that last month I reviewed Meatball Sundae, Seth Godin's terrific new book.
I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television ...
This morning I had an opportunity to participate in a terrific event called The Brave New Media World sponsored by the Massachusetts Hospital Association. What I love about social media and marketing is that every time I have a chance to interact with people from a particula...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
