I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allo...
More and more, people tell me things like this: "David, I've tried everything. I've explained why I want to create information online to spread my company's ideas. I've done a top ten list on what my company can do in social media and presented to management. I've asked my b...
Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other people within our organizations that we should be focused on new marketing.
Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired.
During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me "the ultimate question."
I'm a fan of writing down social media policies so everyone in an organization knows that participating in blogs, forums, chat rooms, and other social media sites is encouraged.
Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two sentences or less. Many thanks to all of you who entered. There were some great entri...
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
