I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Several weeks ago in a blog post called The US Air Force: Armed with social media, I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team ...
The smart folks over at HubSpot released an interesting State of the Twittersphere report for Q4 2008.
Recently I was checking out a bunch of people on Twitter who began to follow my updates @dmscott. When I went to @AFPAA I was surprised to see the Twitter ID belonged to the US Air Force. There were less than 200 people following the Air Force, indicating someone new to Twit...
OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allo...
More and more, people tell me things like this: "David, I've tried everything. I've explained why I want to create information online to spread my company's ideas. I've done a top ten list on what my company can do in social media and presented to management. I've asked my b...
Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other people within our organizations that we should be focused on new marketing.
Company lost its funding. Outsourced. Caught in a merger. Downsized. Fired.
During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me "the ultimate question."
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
