I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a fan of writing down social media policies so everyone in an organization knows that participating in blogs, forums, chat rooms, and other social media sites is encouraged.
Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two sentences or less. Many thanks to all of you who entered. There were some great entri...
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
This is a response to a comment that was left by Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC on my post The one question to ask new marketing & PR detractors.
The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with Chris Brogan, A-list blogger extraordinaire and Paul Gi...
Many people tell me that their bosses, company executives, the CFO, and others in their organization are resistant to new marketing.
One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to ...
In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credentials for bloggers to attend select games. Bloggers receive a set of game notes...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
