I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with Chris Brogan, A-list blogger extraordinaire and Paul Gi...
Many people tell me that their bosses, company executives, the CFO, and others in their organization are resistant to new marketing.
One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to ...
In an environment where many organizations are afraid of social media, consider the bold move made by the New York Islanders. The team created what they call the "blog box," providing press credentials for bloggers to attend select games. Bloggers receive a set of game notes...
After a relaxing summer, I'm back on the road delivering keynotes and running seminars for a wide variety of organizations, companies, and groups around the world.
I had a rare and exciting opportunity to participate as a guest on the Marketing Over Coffee podcast, with Christopher Penn and John Wall, produced in front of a live studio audience at PodCamp Boston 3.
I'm often asked to critique a site, blog, YouTube video and the like. Hell, that's easy! I just say what I think. A typical top-of-mind reaction I offer might be, "Your site looks cool, but I think you're being egotistical. Write for your buyers instead by eliminating gobble...
Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs?" or "Do you use social media?" or "Do you go to video sharing sites?" Often the resulting data show rather small use compared to those who, say, use search ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
