I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly has been out two months now and I wanted to provide an update.
Speaking at conferences and running training programs for corporate groups represents about half of my revenue these days. I speak at about 30 conferences a year and have an opportunity to hear some amazing speakers and also many incredibly terrible ones.
Randstad is one of the largest temporary and contract staffing organizations in the world. The company has over 2,500 offices and employs over 300,000 people every day.
I participated in a Webinar audio conference on June 26, 2007 called The Inside Scoop on Blogger Relations which was sponsored by Vocus. The conference was moderated by Jiyan Wei, Manager of Social Media Strategy at Vocus and the other panelist was Susan Getgood, blogger and...
Many times when I am on the speaking circuit or cocktail party and the subject of The New Rules comes up, people say to me something like, "Well that stuff sounds good for others, but I am a ____________" (fill in the blank with Dentist, Lawyer, Product Manager, Real Estate ...
I really like the way that IBM has worked with its employee bloggers to advance the company's goals and corporate reputation as well the personal goals of the individual employee bloggers. Nice job, IBM.
Amazingly, I'm still hearing from many people that the geniuses who run their companies forbid employees to blog and prohibit posting in online chat rooms.
I've just finished a whirlwind book promotion blitz that centered around the "birthday" of my book on June 4. Thanks to everyone who has blogged about The New Rules of Marketing & PR (more than 100 of you!). And many thanks to everyone who has purchased the book (more th...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
