I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At the recent Social Media Club Boston meeting, John Cass asked a question of Ian Lamont, the Senior Online Projects Editor for Computerworld that I thought was interesting. My paraphrase of John’s question is "do the bloggers at Computerworld participate on the blogs of oth...
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....
Let's talk about blogging ethics for just a moment. All sorts of unethical practices go on in the blogosphere, and you must be certain to hold yourself and your organization accountable for your actions as a blogger.
As I work with companies to help develop a blog strategy, I see much consternation inside of corporations about the issue of allowing people to blog (or not) and allowing them to post comments on other people's blogs (or not). It's been fascinating to both observe and partic...
Early-stage, innovative content companies and companies that enable content creation, distribution and commerce solutions are invited to apply to present before an audience of industry leaders and corporate development executives, bankers, technologists and other influencers...
Wikis are started by an organization as thought leadership content because it wants to be seen as an important player in a distinct marketplace.
Nearly all of my many speaking gigs are either for private corporate audiences or are part of larger conferences in far-flung places that require an investment of several thousand dollars for a ticket.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
