I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Deloitte Consulting LLP is cleverly hosting a meet up and social media style book launch in Boston on Tuesday, March 27 for Michael Raynor, author of The Strategy Paradox. Raynor will be at Vintage Lounge amid free drinks and snacks, happy to share his thoughts on the book a...
Heidi Cohen has written a terrific overview of what she's calling Branded Communications in her column on ClickZ. It is well worth a read. I've used a similar term Brand Journalism because my panelists Ben Edwards, Director, New Media Communications at IBM and Colleen DeCour...
Getting your organization visible on blogs is an increasingly important way to not only reach your buyers, but also to reach the mainstream media that cover your industry, because reporters and editors read blogs for story ideas.
As the Web has made communicating with reporters and editors extremely easy, breaking through using the online methods everyone else uses has become increasingly difficult.
At the recent Social Media Club Boston meeting, John Cass asked a question of Ian Lamont, the Senior Online Projects Editor for Computerworld that I thought was interesting. My paraphrase of John’s question is "do the bloggers at Computerworld participate on the blogs of oth...
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....
Let's talk about blogging ethics for just a moment. All sorts of unethical practices go on in the blogosphere, and you must be certain to hold yourself and your organization accountable for your actions as a blogger.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
