I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nielsen//NetRatings recently announced the results of a new "Understanding the Blogosphere" survey. One in ten blog readers use RSS feeds to manage their various blog reading habits. This is a percentage that I'd predict will grow significantly over time.
Oh my gosh! Ten years ago today Netscape went public. What a cool anniversary! With the wide availability of the Netscape browser, the Web was born exactly ten years ago. We’ve come a long way in ten years, but imagine what’s coming in the next ten. Also on August 9, 1995 th...
Technorati, "the authority on what's going on in the world of weblogs" and a popular blog search engine released some terrific statistics on its own blog this week. Technorati currently tracks 14.4 million blogs and 1.3 billion links and they say on average a new blog is cre...
Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization pos...
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
Many people have asked my "is it difficult to blog?" I find that I get this question most often from businesspeople who are considering blogging to support their business.
I love the original research from the Pew Internet & American Life Project. They focus on providing reliable and independent metrics on many aspects of online life and its influence on society. Often new reports that come out from the Project generate buzz and the report...
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
