I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
Amazon recently turned on Search Inside for The New Rules of Marketing & PR. I finished the manuscript for the book way back in December 2006 (about a decade in Internet time). As an author, some of the things that get surfaced by Search Inside jolt me. Did I write that?...
Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006. While the phrases that are overu...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
This morning I had the pleasure of presenting "The New Rules of Marketing and PR" to a group of 100 senior marketing leaders who attended Hanley Wood's American Housing Conference in Chicago. The professionals attending the full conference include Building Product Manufactur...
According to analyst firm SiriusDecisions, during the last five years; the average sales cycle has gotten 22 percent longer. There's no doubt that it is more difficult for B2B companies, particularly those with complex sales cycles, to make the numbers. Into this environment...
Here at the SIIA Content Forum (where I'm speaking this afternoon), Chris Anderson, Editor-in-Chief of Wired Magazine and author of the upcoming book "The Long Tail: Why the Future of Business Is Selling Less of More" is presenting the luncheon keynote. My friend Ken Doctor ...
I want to know what you think about blogs in the enterprise and what questions you have on this often controversial topic. This Monday April 10 I am moderating a panel at the Buying & Selling econtent Executive Conference in Scottsdale. This year’s conference theme is Th...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
