I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006. While the phrases that are overu...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
This morning I had the pleasure of presenting "The New Rules of Marketing and PR" to a group of 100 senior marketing leaders who attended Hanley Wood's American Housing Conference in Chicago. The professionals attending the full conference include Building Product Manufactur...
According to analyst firm SiriusDecisions, during the last five years; the average sales cycle has gotten 22 percent longer. There's no doubt that it is more difficult for B2B companies, particularly those with complex sales cycles, to make the numbers. Into this environment...
Here at the SIIA Content Forum (where I'm speaking this afternoon), Chris Anderson, Editor-in-Chief of Wired Magazine and author of the upcoming book "The Long Tail: Why the Future of Business Is Selling Less of More" is presenting the luncheon keynote. My friend Ken Doctor ...
I want to know what you think about blogs in the enterprise and what questions you have on this often controversial topic. This Monday April 10 I am moderating a panel at the Buying & Selling econtent Executive Conference in Scottsdale. This year’s conference theme is Th...
Since I published my book Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers, many people have asked me about the process of writing and getting published and if the hard work is worth it. I always say that, for me, it was ...
I was cleaning out a desk drawer the other day and I found my copy of Netscape 1.0 for Windows evaluation software. I would have gotten this in mid-1995. It reminded me how far we have come in just ten years. Hmm... ten years in Internet life must be like a hundred in dog ye...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
