Gobbledygook in UK news releases

October 13th, 2006

0 min read

Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006.

While the phrases that are overused are similar, the relative number of uses are different. For example, the phrase "cutting edge" is more overused in the UK than in North America. (Click on the chart to see a larger image.

UK News Release Gobbledygook Analysis January 2006 to September 2006

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

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Research and Analysis

Gobbledygook in UK news releases

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