I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I wrote The New Rules of Marketing & PR, I added the URLs of Web sites, blogs, podcasts, YouTube videos and other links at the bottom of the each page in case readers wanted to go to the sites I was discussing in the book. Many people commented that it was helpful, ...
In early 2008, Bozeman, MT based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas.
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
Have you noticed there are a bunch of polls and research reports that ask people questions such as "Do you read blogs?" or "Do you use social media?" or "Do you go to video sharing sites?" Often the resulting data show rather small use compared to those who, say, use search ...
I've had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very unscientific questioning, my guess is that about 25% of companies block em...
Many business people consider a "hit" in The Wall Street Journal as one of the best ways to get noticed. VC funded startups happily pay tens of thousands of dollars a month to public relations agencies to pitch them to reporters at the Journal and other important business pu...
UPDATE November 5, 2007
Digg and reddit are great ways of learning what's popular on the web. However when you're looking for what's popular in niche blogs, the services are much less helpful. Technorati is also a good place to see what blogs are popular, but not which individual posts.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
