I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This week, Forrester Research released a major study of US online advertising, predicting that the market will reach $26 billion by 2010. The press release is here and includes some key data points.
I’m at the Buying & Selling eContent Conference in sunny Scottsdale, Arizona. The conference keynote was brilliantly delivered by David Weinberger, co-author of “The Cluetrain Manifesto” and Berkman Center Fellow. David presented a fascinating look at information archite...
As I said in my January column in EContent Magazine, Many members of the media don't understand bloggers' role on the Web. They get defensive and cry "not real journalism!"
I ran across a fascinating and well-researched analysis Why corporate boards should blog on IR Web Report. In the analysis, authors Dominic Jones and Pam Agnew argue, "we are convinced that the technology offers a highly attractive opportunity for forward-thinking directors ...
A broad-ranging group of 1,200 “respected technology experts, scholars, industry officials, and social analysts” were asked by the Pew Internet and American Life Project for their opinions and thoughts about the future of the Internet. I was thrilled to be included in the gr...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
