I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In many countries, people now use mobile-phone cameras as bar code scanners to quickly collect localized information from QR codes (abbreviated from Quick Response code).
Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.
UPDATE: Here is the official White House blog post on the Twitter Town Hall.
Have you used AOL, Lycos, Excite, MSN, or Yahoo! recently?
This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility.
My blog post from a few days ago When lawyers stupidly get in the way of marketing generated a bunch of tweets, comments, and emails. Clearly others have faced the issue of lawyers getting in the way of marketing.
At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.
This morning at 7:00 am USA eastern time Harry Potter author J.K. Rowling revealed the secret of Pottemore.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
