I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Time Magazine just announced Mark Zuckerberg as Person of the Year for 2010.
UPDATE December 4, 2010 - I've been contacted via Twitter by people who created the Purell video including producer / director Stephen Reedy. It turns out they do not have anything to do with the company. I'm attempting to learn more. +++++++++++++++++++++++
This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.
I just learned that my new book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now hit the bestseller lists.
Instant gratification is a powerful product attribute in the always-on, real-time culture we live in today.
For companies seeking media coverage, the conventional method relies on the PR team to spend a week drafting a press release that is then vetted by management and legal counsel. Weeks later, once the release finally gets distributed, PR staffers work the phones to plead with...
UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you...
When I talk about real-time, data-driven marketing and sales, people sometimes get uncomfortable. All this stuff sounds too much like "Big Brother is watching." People feel there is somehow a creepy, stalking quality to these ideas.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
