I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Joe Chernov told me about his experience where a lawn sign advertising Massachusetts State Auditor candidate Mary Z. Connaughton dislodged from a truck delivering signs and crashed into his car as he was travelling on a highway. The sign impaled his bumper, causing...
My first job was on a bond trading floor at a Wall Street investment bank. It's impossible to overstate the impact of innovations in computing and telecommunications on the financial markets in the 1980s.
Everywhere I look I'm seeing real time. It is affecting your business too. Are you noticing and engaged?
It has been estimated that more than a billion people worldwide witnessed part of the live broadcast of the 33 Chilean miners as they were rescued over the past two days.
A huge company has announced that it is acquiring one of your competitors. The news hit the wires five minutes ago.
When I tweeted this today, I got a bunch of reactions, so I decided to expand on the idea in this post:
I'm obsessed by mobile applications that combine valuable information with real-time GPS capability. Geo-location applications will see explosive growth in coming years and therefore are important for marketers to understand.
UPDATE: Here is a PDF version of the prologue and chapter 1. Download Real_Time_Marketing_and_PR_ preview ++++++++++++++++++++
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
