I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This week, the new paperback edition of Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is out.
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
Today my newest book is released.
This past weekend, the Boston Globe ran a fantastic series of investigative articles on the fish business. It turns out that DNA testing organized by the Globe revealed nearly half of 183 fish samples collected at restaurants and supermarkets in the Boston area were not the ...
Last month I delivered a presentation at the DMA annual conference. The theme of the entire #DMA2011 was "The Global Event for Real-Time Marketers" so it was fitting that I talked about the ideas in my book Real-Time Marketing & PR. I give the DMA a great deal of credit ...
As I've been talking about the ideas of Real-Time Marketing & PR, many people tell me they have difficulty identifying opportunities and threats.
Yesterday evening at the Direct Marketing Association's annual conference DMA2011 (theme: "The Global Event for Real-Time Marketers") I participated in an executive dinner event with SAS customer analytics clients where we had an interesting discussion about real-time market...
Last week while I was in Stockholm for a speaking gig, my friend Steve Johnson sent me an email with the subject line: "Have you been hacked?"
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
