I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evan...
In a world of boring advertising campaigns, real-time marketing & PR gets noticed. I'm lacking sleep this week from watching the Olympic coverage here in the US on NBC because I'm staying up past my normal bedtime!
Today when I checked out the Google News headlines as I do several times a day, I noticed a new feature. Now, for each breaking story covered, there is a button called See realtime coverage. Clicking the button brings you to the latest news.
For the past several years, I've written and spoken extensively about the idea of real-time marketing & PR, the subject of my Wall Street Journal bestseller, now published in eight languages. The biggest challenge of implementing real-time is one of mindset. It is tough ...
I delivered a keynote presentation at The NAMM Show on January 20, 2012 in Anaheim, CA. The NAMM Show is one of the largest music product trade shows in the world, founded in 1901
When I worked my first job on a Wall Street bond trading desk, I was fascinated by financial arbitrage, one of the ways that traders made money.
In Tokyo's Roppongi entertainment district you find several hundred bars within walking distance of the subway station. Yet only a few are visible from the main street; the vast majority are tucked away on the upper floors of back-street buildings. To differentiate, many cat...
This week, the new paperback edition of Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now is out.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
