I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the second installment of my Summer Music Series, (which will run each day this week), I'd like to explore the concept of work.
I'm a huge live music fan.
After my speech at the Microsoft Worldwide Partner Conference a few weeks ago, I had the opportunity to speak to a group of university students spending the summer as interns at Microsoft.
How do you generate awareness for your business or your ideas?
I've been blogging since 2004 with essentially the same blog design.
I caught the Charlie Sheen Violent Torpedo of Truth show last night in Boston. I was eager to check him out live because I have been fascinated with how he has used social media. I wrote about his amazing use of content (videos & Twitter) and how he has mainstream media ...
"When was the last time you did something for the first time?"
Becoming a change agent at your company or with your clients is tough. There is always risk when you challenge the entrenched status quo.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
