I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I worked my first job on a Wall Street bond trading desk, I was fascinated by financial arbitrage, one of the ways that traders made money.
Welcome to 2012.
It's rare that I get really, really excited about a new social network, but that's happening to me with Instagram. My friend Ann Handley introduced me to it last month and I am loving it.
Google Plus (Google+ or just G+) is the fastest growing social network in history. It launched in late June as invitation only, in just two weeks had reached 10 million users. The G+ iPhone app has been the most popular in the iTunes store. I jumped on quickly and I really l...
Last week I was in Stockholm, Sweden where I delivered the keynote at the Email Marketing Evolved event #eme2011 sponsored by my friends at Apsis.
About five months ago I met Summer Land at a speaking gig in Australia. She's a writer who wanted to get a book deal and she wanted my advice.
Do you add "please retweet" (or "please RT") to your twitter updates? Many people do. But I do not.
When Grateful Dead spiritual leader Jerry Garcia died in 1995 and the band stopped touring, many long-time fans found themselves suddenly without a reason to gather with the many friends they made on tour. It was a sad time for those people for whom the band was an important...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
