I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In 2002 I left a nice, safe corporate career to find my art, to discover my true self, and to live life as a freak.
Several weeks ago I announced my newest book Marketing the Moon which I wrote with Rich Jurek. The book tells the story of the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporte...
Geek alert(!!)
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
