I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform. While Clubhouse has...
The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.
What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the ev...
Welcome to 2021. With the new year, each of us has an opportunity to rethink what’s possible, to start something new, to reboot. To help you consider what’s possible in your own world, my friend Tony Robbins is offering a free New World New You Challenge virtual event starti...
2020 has been a challenge in so many ways. As we turn the corner into 2021, each of us has an opportunity to challenge ourselves to do something new. To upgrade how we communicate. To write that book you’ve dreamed about. To launch a business. Perhaps I can help. With Projec...
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded peo...
At least once a week, somebody reaches out to me and leads off their question or comment by saying their business is different. Most marketers, CEOs, and salespeople think their business or the industry they serve is "different".
Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organiz...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
