I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Fandom isn't just for celebrities anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. This post, on how to build a fans for your business using the power of in-person and virtual proximity, is based in part...
We humans are hardwired to want to be part of a tribe. We’re social animals who feel safe and comfortable when we are together with like-minded people. However, our normal world has been radically altered because of the need to social distance during the pandemic.
Unusual times bring unique opportunities. For the first time, I’m offering the ability for you to connect live with me to discuss your marketing strategies, what I'm calling Project Live Fanocracy. Instead of worrying about the future, let’s look at how to position for succe...
What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on three continents. Now and for the foreseeable future, there will be no live events. However, I am super excited that many organiza...
While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other!
Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prosp...
Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe that putting the needs of customers above all else will help businesses build the trust necessary to win over consumers.
Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
