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Fanocracy (7)
The Latest from David Meerman Scott
Public Speaking | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
August 16th, 2019|5 min read
Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
August 8th, 2019|1 min read
Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
What is Beto O'Rourke a Passionate Fan of?
July 30th, 2019|1 min read
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
Marketing the Moon | Public Relations | Case Studies | Media Relations | Newsjacking | Fanocracy
Fanocracy Stories: Jack King, the voice of Apollo “liftoff! we have liftoff!”
July 16th, 2019|2 min read
Marketing the Moon | Marketing | Newsjacking | Brand Journalism | Corporate blogging | Fanocracy
IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content
July 10th, 2019|2 min read
Marketing the Moon | Marketing | Fanocracy
Chasing the Moon: PBS American Experience Film I Served as Consulting Producer Premieres Today!
July 8th, 2019|2 min read
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Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Presidential Candidate Jay Inslee a Passionate Fan of?
June 26th, 2019|1 min read
Public Speaking | Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
June 19th, 2019|1 min read
Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
What Are The U.S. Presidential Candidates Passionate Fans Of?
June 17th, 2019|3 min read
Research and Analysis | Fanocracy
How Fandom Makes Online Communication Human Again
June 4th, 2019|2 min read
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Best Practices | Fanocracy
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
May 29th, 2019|2 min read
My new book! Fanocracy: How to Turn Fans into Customers and Customers into Fans
May 22nd, 2019|2 min read
Case Studies | New Rules of Sales & Service | Marketing | Fanocracy
Use the data you collect from customers to help customers
April 30th, 2019|1 min read
Case Studies | Music | YouTube | Fanocracy
Lil Dicky’s Star-Studded "Earth" Music Video
April 21st, 2019|1 min read
Marketing | Best Practices | Fanocracy
Focus on Relationships Over Products
January 2nd, 2019|1 min read
Worst Practices | Case Studies | Best Practices | Fanocracy
Hotel Case Study: How Excellent Service Can Build Fandom
July 19th, 2018|2 min read
New Rules of Marketing and PR | Case Studies | Newsjacking | Fanocracy
How KFC Turned Fiasco Into Fandom
February 24th, 2018|2 min read