I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Bill Gammell recently released a terrific free ebook Seinfeld on Marketing: 7 Marketing lessons from the cast of "the show about nothing"
My friend Steve Chazin just launched a really cool new blog called MarketingApple. He also a released an ebook today called Marketing Apple: 5 Secrets of the World’s Best Marketing Machine. Steve's blog and ebook are definitely worth a look for two important reasons. Steve u...
I've written a new complimentary ebook for the Dow Jones Corporate and Media Solutions group called Align Corporate Communications to Achieve Business Goals: A simple six-step process to use communications and measurement tools to drive business.
On the speaking circuit when I talk about The New Rules of Marketing & PR (including thought leadership based marketing) and when I show examples from innovative organizations, nearly everyone in the audience enthusiastically embraces the ideas. Many people see the poten...
Alert readers of this blog know that I am a huge ebook fan. Ebooks are a great way to deliver information directly to your buyers in a format that they want to read. Ebooks also have potential to go viral when people share it with others.
Last night I took my teenage daughter to the Orpheum Theatre in Boston to see two of her favorite bands: Breaking Benjamin and Three Days Grace. We had a great time. This was one of the first concerts I've been to recently where the audience was in their teens and twenties. ...
The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.
As many smart marketers know, a well crafted white paper, e-book, or Webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of thought leadership based Web content brands a company, a consultant, or a nonprofit...