I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Lose Control of your Marketing! Why marketing ROI measures lead to failure
Regular readers of this blog know that I am a fan of ebooks as a great way to deliver information. When I find one that I like that is in a new market, I love to share with you. Sometimes what people write ebooks about are downright surprising – that's often what makes them ...
There's been some debate recently about totally free content vs. gate content. On one side are people like me who say put your stuff out for free (my ebook The New Rules of Viral Marketing that has been downloaded around a quarter of a million times in 2008). On the other si...
Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of...
Perfect for a summer weekend, check out this ebook of Seussian commentary on the difficulties YOBI CIO Jen O'Meara encountered with "new marketing".
Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of. Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "Wh...
It's been twenty days since I released my new ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free