I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When President Obama chose to replace General Stanley A. McChrystal following the fallout from the general's controversial comments in a recent Rolling Stone article, the media was in a frenzy. Because McChrystal was the top U.S. commander in Afghanistan, over 13,000 mainstr...
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre.
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
