I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When President Obama chose to replace General Stanley A. McChrystal following the fallout from the general's controversial comments in a recent Rolling Stone article, the media was in a frenzy. Because McChrystal was the top U.S. commander in Afghanistan, over 13,000 mainstr...
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre.
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).