I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As a kickoff to an awesome 2013, I’ve made my book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories, free on all major ebook platforms as well as a PDF version.
This is the second in a three part series on how professional services firm Sales Benchmark Index has made the transition from traditional outbound marketing like cold calls to a content-driven marketing approach using blogs, twitter, ebooks, and videos. If you haven’t done ...
As consumers, we know that "free" does not mean free. So why do we forget those lessons as marketers?
Last June, Harry Potter author J.K. Rowling launched Pottermore, a fan site that was initially launched as a private beta. I wrote about it here Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing. I managed to get a beta login, so I'm a regi...
Today my newest book is released.
My good friends over at HubSpot just published an ebook that I helped to write called 11 Real-life Examples of Marketing Success: From Contests and Video to Keyword Research & Blogging. Download Examples of Marketing Success now. (No registration required).
UPDATE January 21, 2011. INgage Networks has completed the revision of the ebook which is now available on their site using the links below.
Best Practices | Case Studies | Real-Time Marketing & PR | Research and Analysis | Worst Practices | ebooks
UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you...