I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday I was chatting with my friend Jonathan Kranz, author of Writing Copy for Dummies (love his tagline by the way—"smart clients turn to this dummy"). Since we have four books between us, as usual we got on the subject of books and publishers and agents. As I started t...
As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at epolitics.com has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
