I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in October, I posted several times about Real Estate giant CENTURY 21. Initially, Matt Gentile, Director Public Relations and Brand Communications for CENTURY 21 Real Estate LLC challenged me to provide my Top 10 ideas for CENTURY 21 Real Estate to implement The New Rul...
My good friend Steve Johnson points us to the 2009 Bad Usability Calendar from NetLife Research.
OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allo...
Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other people within our organizations that we should be focused on new marketing.
UPDATE November 4, 2008: The winners have been announced. Congratulations to Bryan Bliss who won the guitar and ten others who won books. +++++++++++
Every week I encounter people working for large organizations with huge marketing and PR budgets who are resistant to the ideas of The New Rules of Marketing & PR. They're used to the things that worked in an exclusively offline world (TV ads, tradeshows and events, medi...
This is a response to a comment that was left by Matt Gentile, Director Public Relations and Brand Communications for Century 21 Real Estate LLC on my post The one question to ask new marketing & PR detractors.
The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with Chris Brogan, A-list blogger extraordinaire and Paul Gi...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
