I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a huge believer in the power of personal branding on the Web. How cool is it that you can create interesting content that people want to read and share? Things like ebooks, blogs, YouTube videos and the like show the world your passions. And then interested people seek y...
Is your tiny-logo-loving-designer always cramming your beautiful logo into an obscure corner of your ad? Well not anymore with Make Your Logo Bigger Cream!
I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television ...
Most marketing and communications programs from business-to-business software and technology companies are dreadfully dry and painfully boring. I mean if some of these companies tried to smile at themselves, their screens would crack.
Yesterday evening after the close of Wall Street trading, Sun Microsystems (NASDAQ: SUNW) reported results for its fourth quarter and full fiscal year, which ended June 30, 2007.
UPDATE
On the speaking circuit when I talk about The New Rules of Marketing & PR (including thought leadership based marketing) and when I show examples from innovative organizations, nearly everyone in the audience enthusiastically embraces the ideas. Many people see the poten...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
