I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As many readers of this blog know, I am a huge fan of humor in corporate videos and am particularly fascinated with large, well-known technology companies that can poke fun at their business.
Several weeks ago I led a panel discussion at the The 2008 Milken Institute Global Conference. The Milken event "brought together some of the most extraordinary people in the world - from scientists, business executives and philanthropists to journalists, academics and Nobel...
UPDATE: On the same day I wrote this post, Paul Michelman, the director of content for Harvard Business Digital commented. If you find this post interesting, please be sure to read Paul's comment and my reply to it.
Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of. Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "Wh...
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides e...
In the past year, I've had many conversations with CEOs, Presidents of companies, and other senior executives about the new rules of marketing and about blogs in particular.
At every speech I give, I suggest one of the best ways to create great Web content is for companies to hire a journalist, either full or part time, to create it. Journalists (print or broadcast) are great at understanding an audience and developing information that buyers wa...
Alert readers of this blog know that I am a believer in the power of YouTube videos for any organization to show the world what they are doing. Video, done well, is great marketing.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
