I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and there is a small rub-off on you, that's just terrific. There's no better way ...
Your buyers are snooping around your organization by visiting the media pages on your Web site. Your current customers, partners, investors, suppliers, and employees all visit those pages. Why is that? I'm convinced that when people want to know what’s current about an organ...
Readers of this blog know that I am a huge fan of ebooks as a way to show the world that you're smart and worthy of doing business with. Ebooks have potential to spread your ideas far and wide. For free. My own most recent ebook, The New Rules of Viral Marketing: How word-of...
As many readers of this blog know, I am a huge fan of humor in corporate videos and am particularly fascinated with large, well-known technology companies that can poke fun at their business.
Several weeks ago I led a panel discussion at the The 2008 Milken Institute Global Conference. The Milken event "brought together some of the most extraordinary people in the world - from scientists, business executives and philanthropists to journalists, academics and Nobel...
UPDATE: On the same day I wrote this post, Paul Michelman, the director of content for Harvard Business Digital commented. If you find this post interesting, please be sure to read Paul's comment and my reply to it.
Please forgive the gratuitous headline but I couldn’t resist. Two new free ebooks have been sent to me recently and both of them involve sex. Well, sort of. Dianna Huff points us to Dr. Helaine Smith, a Boston, Massachusetts cosmetic dentist. Dr. Smith asks the question: "Wh...
The good people at TIBCO Software have a great series of videos about Greg the Architect. TIBCO is one of those enterprise software companies that has a difficult marketing challenge – how to make what they do interesting. The About page says: "TIBCO Software Inc. provides e...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
