I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
On the speaking circuit when I talk about The New Rules of Marketing & PR (including thought leadership based marketing) and when I show examples from innovative organizations, nearly everyone in the audience enthusiastically embraces the ideas. Many people see the poten...
The popularity of social networking sites including MySpace, Facebook, Friendster, and Xanga is phenomenal. Social networking sites make it easy for people to create a profile about themselves and use it to create a virtual network of their offline friends and to make new fr...
Organizations that deliver products or services that naturally lend themselves to video have been among the first to actively use the medium to market and deliver messages about their offerings. For example, many churches routinely shoot video of weekly services and offer it...
Heidi Cohen has written a terrific overview of what she's calling Branded Communications in her column on ClickZ. It is well worth a read. I've used a similar term Brand Journalism because my panelists Ben Edwards, Director, New Media Communications at IBM and Colleen DeCour...
Getting your organization visible on blogs is an increasingly important way to not only reach your buyers, but also to reach the mainstream media that cover your industry, because reporters and editors read blogs for story ideas.
Yesterday at the SIIA Information Industry Summit I moderated an absolutely killer panel discussion formally titled Advertising and PR for Everyone: Who is Winning the Race for Marketing Dollars?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
